Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Main Author: | Mooij, Marieke K. de, 1943- |
---|---|
Published: |
New York:
Prentice Hall,
1994..
|
Edition: | 2nd ed.. |
Subjects: |
Similar Items
-
Advertising and integrated brand promotion by Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum
.
by: O'Guinn, Thomas C.
Published: (2015) -
Global marketing and advertising : understanding cultural paradoxes / by Marieke de Mooij..
by: Mooij, Marieke de, -
Advertising media planning / by Jack Z. Sissors and Roger B. Baron..
by: Sissors, Jack Zanville. -
Advertising..
Published: (1985) -
Global advertising : rhyme or reason? / by Nurkhet Vandar.
by: Vardar,Nukhet
Published: (1992)