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|a HF5823
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| 090 |
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|a 659.1
|b MOO
|
| 100 |
1 |
|
|a Mooij, Marieke K. de,
|d 1943-
|
| 245 |
0 |
0 |
|a Advertising worldwide :
|b concepts, theories and practice of international, multinational and global advertising
|c Marieke de Mooij..
|
| 250 |
|
|
|a 2nd ed..
|
| 260 |
|
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|a New York:
|b Prentice Hall,
|c 1994..
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| 263 |
|
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|a 9402
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| 300 |
|
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|a p. cm..
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| 504 |
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|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Advertising media planning.
|
| 999 |
|
|
|a 1000006771
|b Book
|c White Spot
|
