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1
Strategic Advertising Management by
Larry
Percy
and Richard Rosenbaum Elliot.
by
Percy
,
Larry
Published 2016
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2
Strategic advertising management / by
Larry
Percy
& Richard Rosenbaum-Elliott.
by
Percy
,
Larry
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3
Strategic integrated marketing communications
Larry
Percy
.
by
Percy
,
Larry
Published 2023
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4
Marketing Communications : objectives, strategy, tactics by John R Rossiter,
Larry
Percy
, Lars Bergkvist.
by
Rossiter, John R.
Published 2018
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Percy
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