Strategic Advertising Management by Larry Percy and Richard Rosenbaum Elliot.

by Percy, Larry
Published 2016

Strategic advertising management / by Larry Percy & Richard Rosenbaum-Elliott.

by Percy, Larry

Strategic integrated marketing communications Larry Percy.

by Percy, Larry
Published 2023

Marketing Communications : objectives, strategy, tactics by John R Rossiter, Larry Percy, Lars Bergkvist.

by Rossiter, John R.
Published 2018